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31

Aug

Social Media Marketing Is For You

Posted by SocialInfo  Published in Uncategorized

If you think your business is too small or your time is too valuable to waste on social media marketing, think again. Watch this short video from our friends at socialnomics

 



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31

Aug

Simply Social

Posted by SocialInfo  Published in Uncategorized

This is a good basic and short video on what social media marketing is and how it works. Let me know what  you think of it.

 

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30

Aug

Social Marketing for Business; It Is Just A Matter Of Time

Posted by SocialInfo  Published in Uncategorized

social marketing for business is only a matter of taking timeSocial marketing for business just takes a little time, but, what if that is one commodity your business does not have available?

I was reading an article on social networking today that was providing some how-to for business owners to develop their social marketing component. One thing that many social media presenters do not get is the lack of time for small business owners. Case in point, the writer stated that a business owner  take time and really analyze what your social media strategy is before you end up meandering around social media sites and wasting a lot of time. Now that would be a great idea IF the business owner had no other responsibilities in their daily routine and could afford to spend the time this way.
Since a small business owner typically has more work than time being the operations manager, accounting, administrative assistant, accounts payable and receivable, manager of processes, and marketing person, you really do not have the time to learn about social media. And that is even if you have a diehard interest in learning how to write web pages, keep up a constant stream of posts, and find out ways to interest your readers about your business topic. I know because I run a small business also.
There are a few things you can do to use online social networking tools without depleting all of your time, however, you still need to get these setup correctly so they match the professional aspects of your business. That is where we can provide a service to you. We can help you setup the social media sites that are most important to your business development, show you how to use the services, give you tips and ideas for generating social interaction with your potential clients and help you get started.

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28

Jul

How to: Add Multimedia to your Blog

Posted by SocialInfo  Published in Uncategorized

From Mashable.com:

A website without multimedia is like a cupcake without icing: Functional but lacking. These days, all manner of web pages from huge company sites to small business blogs are expected to add audio, photo, or video to their posts and homepages.

While this all sounds well and good for multimedia companies that produce endless amounts of content, small businesses with text-based websites can run into trouble finding and providing appropriate content. The real trick is adding multimedia that enriches your site, product, or brand without taking away from your company’s core message and aesthetic. And how do you get a rich multimedia experience without hiring a coder?

This is rarely easy. To help, we’ve collected some simple resources to add audio, photo or video to your blog.  Click the link to read Mashable’s article: add multimedia to blog


The Basics:

For most blog hosting sites, including WordPress and Tumblr, most multimedia is handled through embed codes. Don’t worry, you don’t need to know HTML; you just need to know where the button for viewing and editing HTML on your blog post is. All embeds can be handled as simple copy-and-paste jobs using these resources.

WordPress, Tumblr and any other half-decent blog host will have ways to add multimedia in their dashboard. Some of these are better than others. Tumblr tools are pretty intuitive whereas WordPress sometimes glitches when switching between HTML and visual formats. To save you all sorts of headaches, the following resources work off embed codes. This means you can see and edit all your multimedia visually, then copy-and-paste the final code into your post as HTML. Simple as that.

Audio:

Audio is often overlooked as a multimedia device when compared to photo and video. There are, however, some great ways to include your favorite songs, or even some original audio, into your blog.

SoundCloud, an online platform for receiving, sending and distributing music, offers a ton of options, allowing you to upload any track from your computer and share it instantly. You can add track descriptions, catalogue numbers, a website to purchase (if applicable), keywords, artwork and even BPM and track type. While it’s a format more geared towards musicians, it’s a terrific way to include an audio intro or CEO interview in your post. After you save changes, click share to get the embed code or click any of the icons in the dropdown menu.

SoundCloud is completely free and includes smart features like the ability to add comments at specific time markers (perfect for breaking a long clip into chapters). Lastly, make sure you have the rights to your audio if you are using it for commercial purposes.

Photo:

When dealing with photos, two services immediately come to mind — Picasa (from Google) and Flickr. Rather than taking those routes, we wanted to find you some completely free options that don’t require you to post your photos to a cloud account.

Uploading individual photos is a snap on most blog sites. Adding an embeddable slideshow, however, can make your post look more dynamic. It’s also a way to include a collection of photos without stretching your post well beyond the page break. Slide.com let’s you create slideshows with a variety of effects from images on your computer. You can further customize by theme, size, background, and color, and even add music and establish privacy settings. A preview will pop up as you edit. Hitting “save” will bring up your embed code, or you can post directly to your blog using the icon menu on the left.

For those looking for a more professional approach, check out Photopeach. Slideshows can be customized with opening titles and end credits, giving the impression of a complete show. There are fewer options for editing the appearance of the slide, but sharing is still a cinch from the menu that pops up on the right side of the slideshow.

Video:

When it comes to video, the easiest option is usually to go straight to the source. Three popular video sites —YouTube, Vimeo and blip.tv — all come with a simple “embed” button prominently displayed near the bottom of their videos. Most will allow you to edit the background and size of the video before you create your code.

Using Google can help you find exactly what kind of video you’re looking for. You can search by keyword, duration, date posted and host site (excluding Vimeo and blip.tv).

Mixpod is also an interesting alternative for creating video (or audio) playlists. Originally designed as an audio tool, Mixpod’s player also allows you to create a video playlist. If you want to use a video that isn’t by a musician, simply click on “add URL” to directly add whatever videos you want to embed. You can even rename and reorder your playlist however you’d like. Mixpod gives you a ton of freedom to select different players, themes and detailed color palettes. Word of advice: If you’re using video, make sure you select a player that can play it – some aren’t compatible.

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15

Jul

Posted by SocialInfo  Published in Uncategorized

Let’s connect on MerchantCircle  to share business ideas, special offers and new customer referrals!  MSRvalue is a proud member and has been since 2007!  Check out our page and join our network today!

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30

Jun

Say Hello To Social Media!

Posted by SocialInfo  Published in Uncategorized

Welcome to the NEW MSRvalue!  Where we have decided to put our 3 years of Social Media knowledge to use helping small business build up their social media networking to increase their client base. It worked for us in our previous business model and now we want to share our expertise with you.

You see we understand what it is like to run a small business. We were a real estate appraisal company for 7 years until the powers that govern the mortgage market took away our entire book of clients in one bill signing. We spent 6 years building a loyal client base of mortgage loan officers, banks, homeowners, and other commercial clients seeking a fair market value on their product. We used alot of social media networking after learning from the best of the best at StomperNet back in early 2007 and from the one and only Ed Dale of  Thirty Day Challenge fame. Plus many other internet marketers have contributed to our essential knowledge base for excellent social networking.

But, times change and we decided it was time to help our fellow small business owners who probably do not have the time to put into developing a business social media component to help improve their overall business growth. Some people have a Facebook page and as most people seem to state, who cares what Farmville object your friends are sharing and how is the Mafia going to help my business generate customers?

Do not even mention Twitter to many small business owners because most think its all about who had what for dinner and why does Ashton Kutcher need 1 million followers?  And they are correct in thinking this will not contribute to their overall client base for their business. BUT Twitter can and WILL help build a stronger business networking for any small business if used correctly.

We at MSRvalue are dedicated to helping the small business owner whether in the San Francisco Bay Area or anywhere  Get Social!

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